New York Times: Primm puts its money on the Hispanic market

For decades, a patch of casinos on the western edge of Nevada has relied on geography to lure California gamblers reluctant to drive the extra 45 miles for the glamour and glitz of Las Vegas.

But as the economy took a dive, this desert spot suffered the same economic woes as its larger, flashier neighbor. And the troubles were exacerbated by the proliferation of Indian casinos in California, which offered much of the same attractions as any town in Nevada. The company that ran the trio of casinos here declared bankruptcy in 2009.

See the full New York Times story.

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