A retail and development executive serving as a self-proclaimed brand ambassador and curator of magical moments, Danielle Bisterfeldt is dedicated to creating memorable experiences for guests, visitors and residents of Summerlin through well-branded advertising, marketing and event logistics.
Why this career? I thrive at maintaining high standards and creating vibrant experiences for consumers to enjoy. The entire experience is my focus, and every touch point for our guest and clients is of the utmost importance.
Proudest professional achievements? Opening the expansion of Fashion Show in 2002 and the Shoppes at the Palazzo in 2008. Also, creating the opening ceremony of the Las Vegas Aviators’ inaugural season at Las Vegas Ballpark, managing the design and construct of the Team Store and helping to curate a food and beverage program unlike any other in Minor League Baseball.
How can our community progress in uncertain times? I learned very quickly that being engaged creates a better sense of understanding in changing times and creates a stronger network for people to tackle issues. Las Vegas has faced adversity since I moved here in 2001, and the one thing I know is that we come together as a community and help each other overcome every time. We live in the most innovative and compassionate city, and we will come out of this [pandemic] even stronger.
Organizations you support? National Multiple Sclerosis Society and Keep Memory Alive, because my mother and four girlfriends all suffer from MS. Alzheimer’s Association in memory of my father who passed away from this disease. Goodie Two Shoes and Shannon West Homeless Youth Center, because they are local charities that provide direct impact to children in our community.
Advice to young women entering the workforce? This is your journey, and you may not experience things that have been shared by others who came before you.
Fun outside of work? My husband and I enjoy golf, hockey games, music concerts and traveling.