Company wastes no opportunity to streamline clients’ recycling

Simple Environmental Service Group owners, from left, include Gary Basson, Sonia Ayala, Ken Feinberg, Danielle Basson, Vince Collet, Jon Metcalf and Alberto Ayala.

Simple ESG

Address: 7250 Peak Drive, Suite 100, Las Vegas

Phone: 702-473-1460

Email: [email protected]


Hours of operation: 8 a.m.-4:30 p.m. Monday-Friday

Owned/operated by: Danielle Basson

In business since: 2008

Describe your business.

Full-service waste and recycling management, asset monitoring, recycling services, general contracting and tenant improvement work, property maintenance including portering, landscaping, graffiti removal, pressure washing and window washing.

You offer several services in addition to waste management. Why not stick to one service?

As our clients’ needs grew, we grew with them. We wanted to become a one-stop shop.

Who are your customers?

Anyone with or within a commercial property.

Your company says going green helps cut business costs. How?

By streamlining clients’ waste and recycling programs, training and educating them on new recycling practices to make them more successful, managing the program to make sure it stays effective.

What is the process of a waste stream audit?

We look to right-size the service first and then dig deeper into how much of the waste stream is actually recyclable. And out of that — what will it take to get it recycled (i.e. training, managing, new equipment, etc.)? Not having the right opportunities, not being properly trained and, most of all, not having someone manage the program are the biggest culprits in unsuccessful recycling programs.

What makes your business unique?

We are the true definition of a waste and recycling management company. We are there from start to finish and do not bail on our clients. We stick around and make sure the program is working, and do everything that is needed to ensure that it is.

What is your business philosophy?

We don’t look at ourselves as a vendor but rather become part of our client’s team.

What is the hardest part about doing business in Las Vegas?

It is such a small town. You have to work that much harder to maintain your customers.

What is the best part about doing business here?

Las Vegas is so very unique, from its climate to its business practices. And we’re still growing and changing. It’s exciting to be a part of.

What obstacles has your business overcome?

We started in 2008, the worst part of the recession, but the fact that we made it through and have grown 100 to 300 percent each year is something we’re very proud of. In fact, given our business model, we’d like to think that we helped, in some small way, quite a few businesses make it through as well.

How can Nevada improve its business climate?

By continuing to make Las Vegas an enticing place to start and support businesses.

Tags: The Sunday