Absolute Balance Studios
• Address: 6115 S. Fort Apache Road, Suite 104, Las Vegas
• Phone: 702-909-4711
• Email: [email protected]
• Website: alexisbrothersbalance.com
• Hours of operation: 7:30 a.m.-9:15 p.m. Monday through Friday; 10 a.m.-6:45 p.m. Saturday; 9 a.m.-5 p.m. Sunday
• Owned/operated by: Marco, Paulo and Carmita Lorador
• In business since: 2017
Tell us your background.
We come from a fourth generation of circus performers and traveled the world performing for shows. Marco and Paulo have been performing for Cirque du Soleil for more than 25 years and are currently showcasing their craft at Treasure Island in “Mystere.”
Describe your business.
Absolute Balance is a boutique fitness studio. We offer some of the best trained coaches in the business in our upscale space, which has a unique and inspiring feel the moment you walk through the door. Here, you can stop wondering how Cirque acrobats do what they do. You can acquire the knowledge and ability yourself.
Who are your customers?
Our customers are anyone who’s into fitness — a child who has a fantasy of becoming a circus performer, an adult with the curiosity of how would it feel to stand on your hands and do all kinds of beautiful positions with his or her body, like flying or skills on straps. For those who want to stay closer to the floor, we offer yoga contortion and ballet.
What is your business philosophy?
Balance is everything: When you find balance between life, work, family, fitness and social life, you have achieved absolute balance.
What sets Absolute Balance Studios apart?
We have a lifetime of experience and we are passionate about our work, because we do what we love.
Do you see expansion in your future locally or in other cities?
Marco and Paolo are still in “Mystere,” so it is not in the immediate future, but expansion is always a possibility.
What is the best part about doing business in Las Vegas?
Being part of our great community and sharing our beloved circus arts. We also have had workshops and several members of different Cirque shows have attended.
What obstacles has your business overcome?
None, really. We are fairly new to the market and have been fortunate to be welcomed by the community.
What has been your most important lesson in business?
One of the lessons we’ve learned is not to take anything for granted. If you want to succeed, you have to work hard for what you believe.