From Fergie to Snooki to Britney, celebs earn top dollars for Las Vegas New Year’s Eve appearances

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Fergie and Taboo of The Black Eyed Peas perform at Haze in Aria on May 20, 2011.

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Bruno Mars at The Bank in the Bellagio on Sept. 23, 2011.

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Mark Ballas, Kim Kardashian, Kris Humphries and Kris Jenner celebrate Kardashian's 31st birthday at Marquee Nightclub at the Cosmopolitan on Oct. 22, 2011.

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Paris Hilton at LAX in the Luxor on June 13, 2010.

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Britney Spears at Rain at the Palms on March 25, 2011.

For some celebrities, sipping champagne and being seen at a Las Vegas club this New Year’s Eve will earn them a larger paycheck than their actual jobs headlining television series, reality shows or concert tours. Some are expected to bring home upwards of half a million dollars for a few hours partying on the Strip.

It’s a price club owners are willing to pay. Having the right celebrity pose on a red carpet or bounce around a dance floor can mean the difference between a club’s profitability or perfunction.

“If they are big stars, they draw crowds,” said Steve Beyer, president of Steve Beyer Productions, a Las Vegas talent agency and production company that books celebrity appearances. “The casinos and the club owners make sense of it. They determine ticket cost, the number of seats in a venue and the potential profit, and use that to negotiate fees.”

Some of the biggest names in entertainment are hosting New Year’s Eve parties on the Strip this year. Black Eyed Peas starlet Fergie will headline a bash at the brand new 1 OAK at the Mirage .

Bruno Mars is slated to act as the “house band” at the Bank at Bellagio. Kim Kardashian will lead a champagne toast at Tao at the Venetian.

Clubs owners typically hire celebrities who reflect the feel of their establishments. LAX at Luxor is known for its hip-hop nights and will welcome rapper B.o.B. this New Year’s Eve.

Marquee at the Cosmopolitan has become an electronic music hot spot and will host Kaskade,a leading DJ.

Owners are loathe to discuss the financial details of such deals. None would reveal how much stars will be paid. But rates for A-listers can soar into the hundreds of thousands of dollars on a regular Saturday night, and clubs pay an even heftier premium on New Year’s Eve.

“The fees are anywhere from double to skyrocketing depending on the act and how popular they are,” Beyer said.

On a typical night, Kardashian earns about $75,000 to grace a venue. A reality star like Mike “the Situation” Sorrentino nets about $25,000. But those numbers jump on holidays. At the height of their fame in the mid-2000s, Paris and Nicky Hilton earned $500,000 for ushering in the New Year at LAX. Britney Spears reportedly raked in $350,000 for hosting New Year’s Eve 2007 at Pure.

Successful clubs consider the expense part of the cost of doing business.

Hiring the right star typically pays for itself, with dividends. The New York Times estimated that a $25,000 appearance by the Jersey Shore’s Snooki brought in an additional $259,406 in revenue for LAX.

Celebrities attract crowds, plain and simple. They also draw paparazzi and can result in lucrative publicity for a club if photos from an event wind up in gossip magazines. Showing potential customers, especially those from quieter communities, that Fergie or Drake hangs out at a joint adds instant coolness and credibility to a club’s brand. Demand, in turn, soars.

“Kim Kardashian has always been a great host for us in the past,” Tao Group partner Jason Strauss explained. “The crowd goes wild the second she gets in the vicinity of the club, and she is always gracious with her fans, taking photos and going out of her way to greet them. She is on television almost every day and has nearly 12 million followers on Twitter, which creates an incredible fan base.”

Bigger crowds result in larger bar tabs and more expensive cover charges. A front-of-the-line pass to Pure at Caesars Palace’s, for example, runs $40 to $60 most weekends, significantly cheaper than the $150 it costs for a general admission ticket to Chris Brown’s New Year’s Eve party there.

Admission to Kardashian’s fete costs $200.

Throw in bottle service, and the prices shoot into the thousands. Tables for 14 for Fergie’s end-of-the-year performance at 1 OAK run $13,750 — and they are sold out.



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Discussion 14 comments

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  1. if you cant dazzle them with brilliance, baffle them with bullsh*t.

  2. Perfect comment dipstick! Not hard to baffle those who lack in the first place.

  3. Dennis, every once in awhile you and I agree on something. This is one of those times!
    I find it amazing that people actually will follow a "celebrity" D.J.
    How much does one have to charge for entry when the "celebrity gets $500,000? Are people required to buy "bottle service" to pay for it? My NYE will be spent at the house, maybe playing cards with the family or some other exciting activity!

  4. While I will be the first to admit these clubs and celebs are not for me there are 1000's if not millions that will flock to pay the price.

    I am glad they will, it is great for us, the people of Las Vegas. These great tourists come here and keep our town running and pay for our way of life. They are welcome to come and enjoy what they are here for.

    Many don't seem to understand that is what Vegas is all about. It works for those that love it and those that hate it don't have to partake but it is good for all of us in the long run.

  5. $13,000.00 for a table.....must be nice.

  6. Lets not forget all the damage to the strip the drunks make,add that into the price , No thanks, The uptake is a lot of empty rooms that dont get used,will fill up,drunks love to lose money, Times have changed, Old days you get a invite and comp, Now you pay to see Kim Kardass ring in the new year, Hope the cops have fun.

  7. I'll pay not to be around these people or their followers on New Years. The obsession with celebrities is ridiculous in this country.

  8. Bruno Mars should be in jail for 2 years--he was found guilty for possession of 5 grams of cocaine. What the hell is wrong with this town? Instead this little thug is being worshiped and paid a huge fee in the Strip to entertain dork tourists.

    If not booking a coke head, they book a bimbo like a Kardashian--pick one, who the hell can tell the difference, or that pig Snookie eating cookies while pouring beer on herself and showing her privates, or brainless Paris Hotel Hilton or I had a hit once but can't dance Britney Spears.

    God help us.

    I will be hiding at home this New Year's Eve, doing something fun and intelligent and optimistic for the new year with friends.

  9. if you have hate in your heart let it out.

  10. Many here need to think outside the box, Vegas box! While $13,750 seems high for a table at a hot place to many, it was for 14 so that is only $982.14 a head, the fact it is sold out proves so many DID NOT listen to Obama! Vegas is the land of playground for adults and not everyone has lost their job, realistically 91.5 % of people are working, so be thankful of those who can come to party hard with hard cash! I will be on the strip for NYE to take it all in..

  11. Snooki,a 'celebrity',when did that happen? Kim Kardashian,why is she famous,anyways?

  12. Fritz has partied too much. The Las Vegas official unemployment rate is still 13.5%, so only 86.5% of the workforce is officially working here. Some say 20-22% of folks here are out of work because some have given up looking, some have lost unemployment benefits, and some veterans, homeless and immigrant workers are not counted. But you go ahead and pay a grand for a table and puke all you want, keep those priorities in the right place dude. How about saving that grand and making a donation to Shade Tree Shelter instead?

  13. Anybody know what the Bible says about Sodom & Gemmorah? Anyone of those nightclubs is just like S & G. Have fun folks...while you can. It's only for now.

  14. I've never seen Jersey Shore but if that reverse hour glass shaped Snooki comes back to Vegas, and does the whole grind against the glass thing again, the employees will be spending most of their time just following her around to clean up. Windex and Clorox probably make more money on her visits then the casino. With the exception of those who spend money following the challenged or the Kar-douche-ians.