Joe Downtown: Las Vegas fashionista hitting Web with style tips

Downtown boutique Coterie is a wild blend of hip fashions, coworking locals and intrigued first-timers. Leading the charge is founder Sarah Nisperos, who says she dresses for whatever mood is speaking the loudest on a given day.

Downtown’s “sorceress” was busy Wednesday working in front of the camera in her store to tape 23 episodes about fashion and styling to appear on online.

Sarah Nisperos, 36, who opened Coterie, a clothing boutique on Fremont Street, with her brother, Hannibal, has spent almost two decades in the retail fashion industry. Her store on Fremont opened last year in a former check cashing business next to The Griffin tavern.

Marton Varo, CEO and executive producer of Brandefy, a Santa Monica, Calif., production company shooting the video, said the two-to-four-minute videos could be up on the website within the next four weeks.

Varo said the short webisodes will answer fashion and style questions frequently asked on the Internet. In one segment Wednesday afternoon, Nisperos did a voiceover while a model wore large-rimmed glasses, part of an nerdy-look-for-girls ensemble., Varo said, draws 100 million unique visitors each month. That number is likely to grow with Nisperos’ show, as she is plugged into the downtown network of social media afficionadoes, not the least of which is Tony Hsieh, CEO of mega-online retailer

Friends call Nisperos “the sorceress” because of her ability to give them insight into their true being. A longtime friend of Hsieh’s, she was instrumental in helping him envision moving his headquarters from Henderson to downtown Las Vegas. That move will be completed this fall.

Joe Schoenmann doesn’t just cover downtown, he lives and works there. Schoenmann is Greenspun Media Group’s embedded downtown journalist, working from an office in the Emergency Arts building.