Name of business: Superior Tire and Service
Address: Superior Tire operates eight local stores and plans to open a total of 11 by summer.
• 7005 W. Sahara Ave., Las Vegas, 871-5767
• 2120 E. Warm Springs Road, Las Vegas, 263-2300
• 3590 E. Tropicana Ave., Las Vegas, 458-5767
• 4445 E. Charleston Blvd., Las Vegas, 431-8989
• 5567 S. Rainbow Blvd., Las Vegas, 873-5388
• 9555 W. Tropicana Ave., Las Vegas, 588-5840
• 4705 W. Craig Road, North Las Vegas, 648-9664
• 5593 Losee Road, North Las Vegas, 835-0831
Email: [email protected]
Website: www.goodyear.com
Hours of operation: 7 a.m. to 6 p.m. Monday through Friday, 7 a.m. to 5 p.m. Saturday
Owned by: Nevada Tire Holdings LLC
In business since: 2013
Describe your business.
We are a full-service automotive facility that works on tires, fluids, suspension, brakes, alignment, shocks and struts, tuneups and engine diagnostics. We also sell many brands of tires.
We want to be the place Las Vegans look to for tires and service under one roof. We employ ASE-certified technicians, as well as a highly trained and experienced sales team.
Who are your customers?
Anyone and everyone who owns a vehicle in the Las Vegas area. We have a wide base of brand-loyal Goodyear customers, as well as people looking for a new home for their automotive service needs.
What makes your business unique?
We are the only Goodyear-authorized dealer in Las Vegas. We can help customers with any Goodyear tire warranty issues they may have. We are part of Goodyear’s Tire and Service Network, which means any service performed at one of our locations is covered anywhere in the United States.
What is your business philosophy?
We strive to be the standard in automotive customer service. We believe that everyone should have a better-than-expected experience in our stores and aim for them to want to come back time after time for service.
What’s the most important part of your job?
Building quality relationships between my employees and the public. For me, it all boils down to honesty and treating others the way I would like to be treated. Trust and mutual respect become a way of life and a way of doing business.
What is the hardest part about doing business in Las Vegas?
I wish I could expand the hours in a day.
The Superior Tire team has opened more than half a dozen stores since April. I was hired in the beginning of March to oversee that effort. I had to hit the ground running.
For the past few months, all of my waking hours have been spent negotiating lease agreements, fulfilling franchise requirements, learning a new computer system and tracking down great mechanics for the Superior team. Every time we open the doors at a new location, we have customers pulling in for service right away.
What is the best part about doing business in Las Vegas?
No matter how big Las Vegas gets, it’s still a wonderful town populated with talented, hard-working people who want to do business. I love the opportunities that exist in this city.
What obstacles has your business overcome?
Goodyear Tire was out of the Las Vegas market from December, when the previous Goodyear franchise closed, until the first part of April, when we opened. We hired many of the 81 employees who were laid off.
We also welcome all customers with warranties from the previous company to bring them in for fulfillment. So far, Superior Tire has helped hundreds of people a day with warranty-covered work.
How can Nevada improve its business climate?
Education makes a big difference in any business climate. In my industry, we use a lot more computers than ever before. We like to see new mechanics and apprentices come in with high school diplomas and professional certificates that tell us they know their way around a computer.
What have you learned from the recession?
I’ve learned the value of putting in an honest day’s work, treating people with respect and planning for a rainy day.