Las Vegas is the test site of a pilot program by Enterprise Rent-a-Car to rent Harley Davidson motorcycles to the public.
The St. Louis-based company announced the launch today of Motorcycle Rental by Enterprise at a new branch office at 4517 W. Flamingo Road, near Arville Street.
Motorcycles rent for about $120 to $160 a day with discounted weekly rates, comparable to the company’s exotic car rental prices. Customers are required to have a motorcycle driver’s license.
Enterprise will supply motorcycle helmets for free so that drivers are in compliance with Nevada helmet laws.
Today's launch marks the first time a major car-rental company has ventured into the two-wheel market.
Enterprise is banking on the rising popularity of motorcycle purchases. Last year, motorcycle sales climbed nearly 3 percent to 450,000 over 2011.
If the Las Vegas pilot program is successful, Enterprise expects to open more in other parts of the country.
The Enterprise fleet includes five models: Street Glide, Road Glide Custom, Electra Glide Classic, Electra Glide Ultra Limited and Road Glide Ultra. By the end of the year, the company will add Heritage Softail Classic and Fat Boy Lo models to the fleet.
“We chose to pilot motorcycle rental in Las Vegas because we saw an opportunity to serve a large segment of travelers who are interested in renting motorcycles to visit nearby attractions like the Strip, the Grand Canyon, Hoover Dam and Lake Mead,” Enterprise Vice President Steve Short said in a statement. “We will continue to listen to our customers and announce plans for future growth based on that feedback.”