The Juice Standard is out to ‘vegucate’ us

Jamie Stephenson and Marcella Melnichuk, owners and founders of The Juice Standard, Wednesday Feb. 11, 2015.

Describe your business.

We offer “vegucation,” our term for education about nutrition and living a healthy lifestyle, in addition to serving 100 percent organic cold-pressed juice, juice cleanses, super-food smoothies and specialty espresso beverages.

What are your top-selling juices?

The Juice Standard

Address: 4555 S. Fort Apache Road #144 and 2530 St. Rose Parkway #A100

Phone: Ft. Apache: 702-476-9800 St. Rose: TBD

Email: [email protected]


Hours of operation: 7 a.m.-8 p.m. Monday-Saturday, 9 a.m.-4 p.m. Sunday

Owned/operated by: Jamie Stephenson and Marcella Melnichuk

In business since: March 2014

A few of our top sellers include our signature green juice, Bee WHealthy – a nutritious mix of cucumber, celery, romaine, parsley, dandelion, kale, apple, lemon, ginger and turmeric; Bee Excellent, which is great for post-workout rehydration because it contains coconut water, chlorophyll-rich Spirulina, raw agave, cashews and Kangen alkaline water 9.5; and Bee Energized, a root-based juice that is a sweet and nutrient-dense blend of carrot, beet, apple, lemon and cucumber.

What makes your business unique?

We offer complimentary juice tastings for those who are new to juicing, so they know what they’re getting before they buy. Because we value “vegucation,” our staff strives to help guide and inspire people to take control of their health using the power of fruits and veggies.

What is your business philosophy?

Create the finest, most flavorful products, serve the community and do business with purpose. We wanted the best so we choose to use only organic produce. We do our best to take care of our environment by using glass bottles when we can to minimize the impact of plastics, as well. We create awareness about the importance of organic food to prevent against what the Center for Research on Globalization calls “the mass extinction of the honeybee” — a vital component to the security of humankind.

What obstacles has your business overcome?

Our very first obstacle in business was learning to remember to shut the sink off — sleep deprivation caused us to forget. We flooded the kitchen our second night and came to work the next morning to a soapy foam festival.

What have you learned from the recession?

If your intention is to solve problems and/or serve your community, the best time to start a business is now. The time is always right now.

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