Describe your business.
Hexx is a full-service experience, with a restaurant, bar and patio offering Strip-side dining, as well as a large retail, chocolate, candy and “confexxions” store. We bring craft, bean-to-bar chocolate making to Nevada, with a custom kitchen dedicated to the production of single-origin chocolate.
Where does the name Hexx come from?
Address: 3655 Las Vegas Blvd. South, Las Vegas
Phone: 702-331-5100 (restaurant), 702-331-5551 (retail/chocolate kitchen)
Email: [email protected]
Hours of operation: Restaurant open 24 hours a day; chocolate kitchen open 9 a.m.-midnight daily.
Owned/operated by: Perry Rogers, Corey Jenkins and Matthew Silverman
In business since: Spring 2015
The name originated from a few different elements of our brand — the first being the two X’s, which stand for the Roman numeral 20, since cacao trees grow 20 degrees above and below the equator. Secondly, the name comes from our chocolate bar shape, which is composed of a number of hexagonal pieces.
What makes your shop unique?
We are chocolate-makers. Unlike chocolatiers who buy someone else’s chocolate, then add ingredients, we actually travel the world to find the best flavored cacao beans and import them ourselves.
We approach our chocolate-making process similar to that of fine wine. We focus on bringing out the flavors of the beans from each country. Each origin of chocolate is made using only two ingredients — the pure cocoa nibs from the specific farm and organic coconut palm sugar.
What is your business philosophy?
Be authentic, and love and believe in what you do. By sharing our love and passion for craft chocolate and providing one-of-a-kind tasting experiences, we believe our guests will also experience the joy of our chocolate.
What’s the most important part of your job?
Constantly innovating while ensuring that our products are being created and delivered in a way that represents our brand and brand values.
What is the best part about doing business in Las Vegas?
The nonstop energy, excitement, innovation and diversity found in Las Vegas is exhilarating. But the best part is that Las Vegas is a very close-knit business community, and doing business with people you know is always a plus.
What is the hardest part about doing business here?
It is challenging always staying innovative and fresh in such a dynamic marketplace, but that is also what is so exciting and compelling about doing business in Las Vegas.
What obstacles have you overcome?
With a startup concept, there are scores of issues and considerations to address. Because of our size, variety of elements, volume and center-Strip location, the typical challenges of a startup have consequently been bigger and more dramatic. It has all been a great learning experience.
What have you learned from the recession?
Don’t take anything for granted, and pivot when appropriate. But above all, treat every guest as the one and only, and deliver that experience to everyone who walks through your doors.