Salon owner: No matter how or where you do business, success hinges on customer service

Beli Andaluz is reflected in a mirror at her Beli Andaluz Salon (formerly Pico Madama), 8975 W. Charleston Blvd., Tuesday, June 7, 2016.

Beli Andaluz of Beli Andaluz Salon

An exterior view of the Beli Andaluz Salon (formerly Pico Madama), 8975 W. Charleston Blvd., Tuesday, June 7, 2016. Launch slideshow »

Beli Andaluz Salon

• Address: 8975 W. Charleston Blvd., Suite 190, Las Vegas

• Phone: 702-212-0544

• Email: [email protected]

• Website:

• Hours of operation: 10 a.m.-5 p.m. Monday; 9 a.m.-7 p.m. Tuesday through Saturday

• Owned/operated by: Beli Andaluz

• In business since: 2011

Describe your business.

We are a luxury destination for clients seeking color, styling and hair-health services in an elegant setting.

Who are your customers?

Everyone from Summerlin residents to business leaders, celebrity chefs and tourists.

What is your business philosophy?

Everyone occasionally wants to escape to a safe haven where they can relax and forget about the outside world. That’s what Beli Andaluz Salon is all about. We offer personalized service and a luxury experience to every one of our clients, whether they are in for a quick blow dry or a complete makeover.

Why did you decide to rebrand your salon after five years of being known as the Pico Madama?

We’re proud of all that we accomplished as Pico Madama. However, I take everything that happens in our salon very personally. I am there to make sure every client has an exceptional experience, not just with the quality of their color, cut or style, but also with the level of personalized, luxury service they receive. I want every experience in our salon to be like no other. Having my name on the door emphasizes how personally and seriously I take our clients’ satisfaction.

How does this new name define your new vision?

It stands for my passion for beauty, my hard-earned expertise in color and styling, my sincere dedication to our community, my genuine joy in what I do and my deep respect and appreciation for my clients.

What makes your salon unique in the valley?

I personally hire and train every stylist who works for us, and all of our stylists are employed by the salon — as opposed to renting stations, which is the case for many off-Strip salons. This allows us to establish and hold our stylists to high quality and continuing-education standards. Training takes place in the salon, and we send staff for training at the Wella Institute and Sassoon Academy.

You’ve opened successful businesses in Guatemala, Nicaragua and other countries. Compare those experiences with doing business in Las Vegas.

Things are much more informal in Central America, including a lot fewer licenses, taxes and inspectors to deal with. But in the end, businesses like the ones I owned (a salon, spa and internet café in Guatemala, and hostel, restaurant and bar in Nicaragua) succeed by giving exceptional service to customers, just like in Las Vegas.

How can Nevada improve its business climate?

The overall business climate is quite positive in Nevada and Las Vegas. But Las Vegas is sometimes too focused on downtown. The city needs to recognize and better support business investments in other neighborhoods, like Summerlin, that improve the regional economy.

What did you learn from the recession?

To be patient, believe in ourselves and stay the course. As long as you treat customers right and have a vision that sets you apart, you can succeed no matter what the economic conditions.