Liquid Innovations
Phone: 702-898-8156
Email: [email protected]
Website: soberquick.com
Owned/operated by: Jared Anderson and Skywood Ventures
In business since: Business began in 2011 and conducted research and clinical testing for years before starting to sell its product this year
Describe your product.
SoberQuick is a powdered drink product that dissolves in water via stirring or shaking. It reverses intoxication by lowering blood alcohol levels quickly.
Seriously? How does it work?
SoberQuick works by forcing alcohol out of the bloodstream quickly. In some cases, up to twice as fast as normal. I hesitate to provide a technical explanation of the enzymatic processes and biochemical mechanisms that we believe are affected by the SoberQuick ingredients, but those who want to know more technical information about it can read our white paper at soberquick.com/clinical-trials.
Much of the five years we spent engineering and testing SoberQuick were devoted to logically organizing the scientific results of the clinical field trials we conducted into a white paper much the same way a pharmaceutical company would when testing a new drug.
What is your business philosophy?
Our goal is to serve an important need that, until now, has had no solution. There has never been a simple but effective treatment for over-drinking, or a way to reverse intoxication by alcohol. SoberQuick is something society has needed but lacked for a very long time. Consider this motto: “Everything in the world is better when people who are too drunk get sober faster.”
How did you come up with the idea for Sober-Quick?
We identified agents in medical literature originating from peer-reviewed journals that were shown to change the rate of alcohol metabolism in the human body. We realized the potential such agents would have if they might be transferred to a form that could be practically applied and packaged as a consumer product.
What is the hardest part about doing business in Las Vegas?
The only difficult part of having the business in Las Vegas is that some of our manufacturing requirements cannot be effectively achieved by local service providers. This is regrettable, as our original intent was to have all aspects of the business maintained within Southern Nevada.
What’s the biggest misconception about your product?
One of the largest obstacles I face is the misconception that SoberQuick is a hangover cure. It usually takes a bit of explaining before people understand that SoberQuick is designed to make drunk people sober.
What is the best part about doing business here?
Because of the city’s culture and 24-hour access to alcohol, it serves as an excellent test venue for our product. We welcome the idea of SoberQuick being associated with Las Vegas and continue to look for ways to include the city in future marketing plans.
What obstacles has your business overcome?
Having to deliver product in a powder sachet instead of a pill provided a challenge. In its original form, SoberQuick was not palatable. Achieving palatability through flavor testing and reformulation took years.