When Lady Gaga, Tony Bennett and their 21-piece orchestra need a place to rehearse, the place must be just right.
So the partners of 3G Productions faced a transformative dilemma: continue adjusting to the specifications of others’ venues or simply build their own.
That question led to the development of Enclave, a new 75,000-square-foot meeting and event venue near Russell Road and Eastern Avenue. Eli Stearns and his 3G partners handle event production for some of the biggest names in entertainment and the largest properties in Las Vegas.
They consistently faced the challenge of accommodating the needs of their clients in ballrooms and venues designed by others. When it came time for 3G to decide on a new office location, Stearns and his partners decided to go a step further, and build a rehearsal space and commercial event facility.
Their target market consists of the smaller conventions and meetings that come to Las Vegas, generally those up to about 250 people.
“Let’s go after the bread-and-butter of what comes into the city and the county,” Stearns said.
3G will spend a little more than $14 million to build Enclave. Stearns said the location adjacent to McCarran International Airport will allow entertainers and performers to get in and out of town quickly without the hassle of the Strip.
Enclave features a 9,000-square-foot event space, 6,250-square-foot ballroom, 4,600-square-foot reception space, 4,200-square-foot rooftop deck and outdoor plaza. Despite its location tucked into office buildings, Enclave will have 350 dedicated parking spaces.