• Address: 4245 S. Grand Canyon Drive, Suite 116, Las Vegas
• Phone: 702-202-1229
• Email: [email protected]
• Website: theridecycling.com
• Hours of operation: 6 a.m.-6:45 p.m. daily
• Owned/operated by: Milo Miloscia, Mark Cornelsen and Shannon McBeath
• In business since: Dec. 14, 2016
Describe your business.
We are a premium indoor cycling studio specializing in classes for everyone with the best-trained instructors inside of a thoughtful space.
What do you expect to be the best part about doing business in Las Vegas?
People outside of Las Vegas may not know this, but Las Vegas is a town that looks after their own. It’s been wonderful meeting people, and introducing people we already know, to a business that was created in Las Vegas for Las Vegans.
What obstacles do you expect your business will need to overcome?
The two that come to mind are attracting outdoor riders and attracting those who don’t feel fit enough to ride. We worked hard to accomplish both. We use a bike company called Stages, which is well-known in the outdoor cycling world for its power meter.
And we really are meant for everyone. For those who think the music is too much, we offer complimentary ear plugs. For those who think the seat is too small and uncomfortable, we promise you will get used to it but in the meantime, we offer comfortable gel seat cushions.
How can Nevada improve its business climate?
We have a new respect for those doing business in Nevada, because it was a long, hard journey getting from the research-and-development stage to the time we opened — almost two years. We would suggest one location for every inspection and license you need.
What has been your hardest lesson in business?
Put everything in writing, even when you think you don’t need to, because with all that is going on you sometimes forget what you discussed.
Tell us about the bikes.
The Stages SC3 bike is an incredible piece of machinery. When adjusted properly, it will not move, which was important to us. When trying out studios, one of our main issues was how unstable most bikes felt, which meant constant mid-workout adjustments had to be made.
And then there is the technology. Without having to see any cables or chords, this bike communicates with its power meter via Bluetooth. It controls resistance by allowing the rider to shift instead of turning a knob.
What techniques do instructors use to keep everyone motivated?
Our instructors are fun, which was very important. Getting out of bed at 5 a.m. is hard. If your workout isn’t enjoyable, challenging and inspiring, you aren’t going to last. We feared that finding instructors was going to be the hardest part of our journey. We are so lucky to have found an amazing group. They inspire us daily with their music choices, riding styles, personality and humanity.
How does a beginner get involved?
We devoted a section of our website to the first-time rider. Come early, let us give you a tour and get you set up comfortably. Have an open mind and have fun.