Take one step into the newly renovated rooms at Harrah’s and the upgrades are obvious: The design appears to be bold and sophisticated tones with gray and purple accents.
As part of a $140 million remodeling project, the 1,622 rooms in the Valley Tower were completely redone with updated features to rival any rooms on the Strip. It was the first time the rooms had been completely enhanced in more than decade, and long overdue, says Dan Walsh, Harrah’s general manager.
“All the data we’ve run came back with that some of the best return you get on a capital project is renovating rooms in Las Vegas,” Walsh said. “You can get a higher average daily rate when you have a nicer project.”
The dark brown, ceramic plank tile gives the feel of sleek hard-wood floors as guests enter the new standard Valley Tower room. The flooring encompasses much of the room. There’s carpet surrounding the bed, with a stylish pattern, tying in the Harrah’s infamous purple hue to the room.
Modern aspects adorn the rooms throughout, including a sliding barn-style bathroom door. Inside the bathroom amenities include a bathroom vanity and rain shower.
A standard room features one king or two queen beds with luxury bedding, a vanity with a backlit mirror and an electronic device docking station. The rooms feature free-standing closets on each side of the bed that look like wall decor — something guests might not notice until the door is opened to display the inside.
“The whole goal was to modernize the look, brighten the look and when you have rooms that aren’t very big you have to find ways to make the space bigger from taking a minimalistic approach with furnishings,” Walsh said. “It makes the room look a lot bigger and nicer than you’re accustomed to.”
The Valley Tower features three levels of suites, all with their own unique feel. It has the same color patterns and accents as the standard room to tie the remodel together.
The 680-square-foot Valley Executive Suite features a separate bedroom with one king bed, a dining area and living room. The larger bathrooms include ceramic dark plank tile, a vanity, makeup mirror, rain shower and large tub, with a modern design.
The larger Valley Presidential Suite measures 1,700 square feet, and sets itself apart with an open living space and high-end bathroom features like a walk-in rain shower. To accommodate larger groups, the presidential suite comes with the option of adding a connecting room with one king bed.
The living area has a full-size bar, a large round table, surrounded by four upholstered chairs. There’s plenty of other seating options with armchairs and ottomans located near the windows offer a prime spot to view Las Vegas Boulevard, while the curved leather sofa faces a flat screen television.
The bedroom features another flat screen TV; a king size bed and walk-in closet feature a double-sided ottoman seating area, giving the feel of a high-end retail fitting room.
The renovated rooms peak with the spacious 2,000 square-foot Valley Penthouse suite, that features pops of teal and purple combined with metallic accents give the room a bold, stylish kick. The large, open living area features a double-sided ottoman and a full-sized bar. Other distinct features include a game table and back-to-back bathroom sinks separated by a two-way mirror. There is also a rain shower, modern-style tub and back-to-back bathroom sinks separated by a two-way mirror.
As part of Caesars Entertainment Code Green initiative, aimed at reducing landfill waste by 50 percent by 2020, much of the furniture from the renovated guest rooms and suites was donated to charitable organizations such as Habitat for Humanity in Las Vegas.
Aside from the room upgrades, Harrah’s added the new, circular lobby bar, featuring 12 gaming machines. All with outlets underneath the counter tops, to keep guest’s electronic devices charged up for their trip. Additional seating areas, with wall outlets and a Welcome to Las Vegas sign image, which they hope serves as a “Instagramable” spot.
“I did some research and millennials like an identifiable spot where they can show where they’re at on social media,” Walsh said. “What better than one of the most iconic signs in the world?”
Replacing a retail kiosk that had been there for 25 years brought more life to the lobby area, putting people in Vegas mode as soon as they arrive, Walsh said.
“It brings new energy and a vibe as a cool hang-out space that makes you feel like you’re on vacation with a sense of arrival,” he said. “People are hanging out here having a drink before getting on with their plans. It puts people in a mindset right away, and lets them hit the ground running and get ready to have a good time.”
The entire casino has been redone over the past couple of years, working toward making the property current, on par with other casinos on the Strip. In 2015 a $25 million casino refresh was completed, adding new flooring, gaming machines, bars, tables and chairs throughout the casino floor.
“When I got here two years ago there were a lot of oranges, browns, mustard yellows very '70s and '80s, it hadn’t been touched,” he said. “We painted all the ceilings, white or gray, added LED lights, and replaced every piece of brass. There’s been a big push to modernize the entire space.”
Future renovations include revamping the main marquee on Las Vegas Boulevard with an updated design and modern LED screens.
Then rooms in the Mardi Gras tower are scheduled for a refresh with an anticipated completion date in 2019.
“We want to get those finished before the Las Vegas Convention Center opens its expansion in 2020,” Walsh said. “The goal is to have every room done before then.”