Louisa Choi joined Lyft Nevada as the operations manager before being promoted to general manager in 2019. In the past three years, Choi and her team launched and scaled Lyft in Southern Nevada, employing thousands of drivers and employees, and serving millions of passengers.
Choi also helped navigate Lyft’s initial public offering in the beginning of the year, and while Lyft was in a “quiet period” during the IPO, Choi worked to build meaningful relationships with community partners, including the Regional Transportation Commission and the Las Vegas Coalition for Zero Fatalities, a program dedicated to eliminating DUI-related fatalities. The partnership between Lyft Nevada and the Las Vegas Coalition for Zero Fatalities works to increase the visibility and accessibility of smart ride alternatives.
Another community initiative that Choi spearheaded is Lyft’s benefit car wash, which donates a portion of its proceeds to the Susan G. Komen Foundation. She also introduced the Wheels for All grant program that awards organizations dedicated to making a difference with $20,000 in ride credits. Choi also worked heavily on the Lyft Art Park in Downtown Las Vegas. The park serves as a showcase for art from the Burning Man festival, as well as a convenient and safe Lyft pickup and drop-off location. The creative installment served as a major improvement in eliminating confusion and hassle when hailing a ride downtown. Choi’s unwavering commitment to the Las Vegas community has supported the growth of the rideshare app in Southern Nevada as well.