40 Under 40 Alumni: Bobby Reynolds

Bobby Reynolds, senior vice president of AEG Presents Las Vegas

Bobby Reynolds,

Senior Vice President, AEG Presents Las Vegas

What was your company and position when you received your 40 Under 40 award? Vice president of booking at AEG Live Las Vegas

Describe your current role and duties. I run our Las Vegas office. I oversee the day-to-day operation of a great team that books, markets and financially settles with our partners and artists.

What has been your biggest accomplishment since you were awarded? Developing a residency model at the Encore Theater at Wynn. In 2019, AEG produced well over 100 shows in the most gorgeous theater of its size in the nation. The theater was booked so successfully, it became the 10th-highest-grossing theater under 5,000 capacity in the world, with only 1,480 seats.

What do you want to accomplish? I want to grow our business and our team in Las Vegas. I want people in my office to achieve their professional goals while delivering a great financial return to our ownership. We are accomplishing this every day, and I love seeing the progress.

What’s your favorite spot for a lunch meeting? I dig Ferraro’s. It’s close to my office, has great food and you can get something healthy … or not so healthy.

Who is your business hero? I have many people who I respect and admire. Sticking in my line of work, John Meglen is that guy. This isn’t a kiss-up to the boss, but it’s really an admiration for a true entrepreneur who takes care of his clients and team. He has great vision, works incredibly hard and still finds time to play a ton of golf.

What has it been like as a concert promoter during an unprecedented time without live concerts? It’s been difficult to see all of the hard work the team has done get canceled or never come to fruition. The live music business was the first hit, the hardest hit and one of the last to recover. AEG Presents is a strong company that can weather a storm, but it’s been very challenging, to say the least.

How do you foresee the concert industry changing when live shows do eventually resume? Slowly. And we have a lot to learn. For the immediate future, social distancing and personal protective equipment will play a role. How much? Nobody knows. I yearn for a normal concert setting.

What’s the best advice you have to offer? When you’re out, have a glass of water in between every cocktail.

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This story appeared in Las Vegas Weekly.

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