40 Under 40: Emily Wofford, Partner & Owner, The Publicity Lab

Emily Wofford, partner and owner at The Publicity Lab, is a 2020 Vegas Inc 40 Under 40 honoree.

A natural born storyteller with an affinity for strategy, a flair for visual drama and a passion for impactful marketing, Emily Wofford found her calling in public relations. “I started my career in broadcast journalism, because I have always loved news and telling stories,” Wofford said. “When I decided to go to grad school, I moved from broadcast news to public relations to make a little more money before going back to school.” But life doesn’t always go as planned, and Wofford never returned to broadcasting, working instead in marketing communications in Washington, D.C., Reno and Las Vegas.

Wofford is the creator and co-owner of the Publicity Lab with her business partner, Kelly Frey, after previously having worked at R&R Partners, Caesars Entertainment and Aristocrat. Today, the Publicity Lab boasts a roster of A-list clients including Live Nation Las Vegas, Caesars Entertainment, Sahara Las Vegas, the American Gaming Association and many more.

“I love so many aspects of the marketing communications discipline, because there is so much nuance to what we do—from strategy, to media relations, to brand activations and events, to speechwriting and brand messaging,” Wofford said. Creating immersive, buzzworthy experiences has become Wofford’s calling card. “I do have a particular fondness for the rush of creating major PR stunts.”

Wofford uses her PR expertise to support nonprofits with the Publicity Lab and dedicates her personal time to helping advance women in business with involvement in the UNLV Women’s Research Institute of Nevada and Global Gaming Women. She also leads a Lean In Circle. “I think it’s really important to give back. We’re always seeking new ways to leverage what we do to make a difference. It’s important to set an example for others, make an impact and create a better tomorrow for our children,” Wofford said.

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