If you’d have told Jen Taler that one day, she’d be running one of the most exciting new Downtown properties with business partner Tony Hsieh, she might not have believed you.
“Five to 10 years ago, I never would have thought I would be here,” Taler said. But with hard work, dedication and an innovative vision, Taler is the co-founder and creative strategist of Fergusons Downtown.
After going to school for fashion design and working in retail, Taler eventually landed in Las Vegas working with Zappos.com and sister site 6pm.com. “I was able to learn firsthand about customer service, true partnerships and relationships with my co-workers and vendors. It was also here that I met my business partner Tony Hsieh, which, seven years later, led to us working together on Fergusons Downtown,” Taler said.
During the creation of Fergusons, Taler oversaw the construction, design and curation of tenants. Now, her attention is focused on bringing people together.
“I have always loved supporting people and finding unique local spots and creators, so to be able to curate and cultivate that within the city block of Fergusons Downtown is a dream,” Taler said. “I am very passionate about being involved in the community. I truly believe in the positive power of human interactions, authenticity, the sense of belonging, and being seen and heard.”
Described as an innovative creative who is enthusiastic about designing spaces and experiences for the community, Taler focuses on bringing locals together through art, music and events. She’s a champion for small homegrown businesses and has spent the past 10 years of her career supporting the growth of Downtown.