40 Under 40: René Durruthy, Director of Digital Marketing, DTP Companies

Rene Durruthy, director of digital marketing for DTP Companies, is a 2020 Vegas Inc 40 Under 40 honoree.

With an interest in graphic arts, a passion for computer technology and a foundation in marketing, René Durruthy was practically destined for a career in digital marketing. His experience spans multiple fields including finance, real estate and health.

As director of digital marketing, Durruthy was instrumental in the rebranding of Tony Hsieh’s Downtown Project to DTP Companies. He worked to develop the new name, branding, messaging and marketing rollout for the initiative.

Durruthy’s role with DTP Companies involves creating and running initiatives ranging from digital engagement to driving e-commerce sales for more than 18 wholly owned properties and small business interests spanning residential, commercial real estate, food and beverage, retail and hospitality. His proudest accomplishment is the launch of ExploreDTLV.com.

“It’s a rewards program that incorporates all of DTP’s restaurants and bars. The project scope included various technology partners, cross-department processes and a top to bottom marketing strategy,” Durruthy said. “One of my daily goals is bringing awareness to Downtown Las Vegas and enhance what is already a thriving destination.”

Upon moving to Las Vegas, Durruthy partnered with #HashtagLunchbag to create a Las Vegas chapter in an effort to help feed the homeless. Events organized by the chapter saw celebrity guests like Trey Songz in attendance. Durruthy also participates in all of DTP’s community outreach programs including projects at the Boys & Girls Club, Catholic Charities and Three Square food bank.

“I believe community involvement is extremely important in not only the progression of Las Vegas but also personal growth,” Durruthy said. “Utilizing my platform for the betterment of Las Vegas has always been a mission of mine.”

Those who know Durruthy can always depend on him for a fresh outfit, the hottest music recommendations and as someone in whom they can confide.

Business

Share