40 Under 40: Howard Weiss, Head of Sales & Entertainment Strategy, AREA15

Howard Weiss

Howard Weiss is an architect of unforgettable experiences. A longtime veteran of the hospitality and entertainment industry, Weiss has more than 20 years of experience in bookings, ticketing, promotions, marketing, food and beverage, nightlife strategy and operations and more.

AREA15 opened in September 2020 and Weiss was faced with new challenges caused by the pandemic. Juggling COVID-19 restrictions and capacity regulations, Weiss and his team navigated the launch while providing a safe place for guests. He led the events team in the production of socially distanced events including Halloween, Winter Wanderland and New Year’s Eve—as well as turning AREA15’s 32,000-square-foot outdoor space into a pop-up restaurant by Todd English.

A Penn State alumnus, Weiss is an active board member at the School of Hospitality Management. He also finds joy in giving back to his local community by participating in blood drives and donating food to those in need.

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