“Looking back over two decades working in gaming marketing, I am proud that I wasn’t afraid to try new things. This mentality has led to some of the greatest experiences of my life and career,” says Karin Bernkopf. After earning a degree in art history, Bernkopf went back to school for a master’s degree in business. Shortly following her graduation, she took a job in project management and leaned heavily into branding and marketing—a focus she is passionate about today.
Bernkopf is a leader in gaming marketing and has launched many successful campaigns, including IGT’s recent “We’ve Got Game” branding initiative. However, as much as she appreciates a successful commercial project, she finds greater pride and satisfaction in the teams she leads and supports. Bernkopf remains excited about advances in marketing and creative execution of strategy and hopes to keep mentoring and inspiring others in these spaces.
Bernkopf serves as the lead chair of IGT’s employee engagement committee, the Las Vegas Leadership Council, and as chair of the mentorship committee for Global Gaming Women.