For Heath Pomerantz, car washing is a way of life. A second-generation car washer, he started early in his family’s business and learned about the industry including distribution, service and operations. These experiences and knowledge continue to guide his approach as a leader.
As CEO of WOW Carwash, he has helped expand the company to 19 locations, with more in development. In 2025, WOW washed a record 4.2 million cars, recorded its busiest single-day total of more than 20,000 washes across all locations, and grew its membership base to more than 92,000. He also led WOW’s acquisition of Blu Car Wash.
Through WOW, he has supported St. Jude Children’s Research Hospital with more than $50,000 in donations and launched WOW’s Adopt A School Program, which delivered more than $3,500 in supplies to Charles A. Silvestri Junior High School.