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Press Release

MassMedia Recognized for Excellence in Public Relations at 2012 Pinnacle Awards

LAS VEGAS (November 26, 2012) – MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm based in Henderson, Nev., earned a total of 11 awards, including five prestigious Pinnacle Awards, during the Public Relations Society of America (PRSA), Las Vegas Valley Chapter’s Pinnacle Awards ceremony on Nov. 15. Hosted annually, the Pinnacle Awards recognize the area’s best public relations programs, tools and professionals.

MassMedia earned Pinnacle Awards, the PRSA’s top prize, in the following categories:

•Public Relations Programs – Institutional Programs: HealthCare Partners Nevada Keep My Doctor open enrollment campaign
•Public Relations Programs – Community Relations: Yes! Cares Senior Program, Heat for the Holidays
•Tools and Techniques – Public Relations Campaign Advertising: HealthCare Partners Nevada 2011 Medicare open enrollment campaign
•Tools and Techniques – Magazine: MassMedia Medical Marketing & Media Review
•Tools and Techniques – Feature Article: Nevada Early Childhood Advisory Council byline

MassMedia took home Awards of Excellence in the following categories:

•Public Relations Programs – Special Events & Observances ($10,000 - $25,000): Owareness – Women’s Cancer Center of Nevada
•Public Relations Programs – Marketing Communications: HealthCare Partners Nevada Keep My Doctor open enrollment campaign
•Public Relations Programs – Special Events and Observances (Less Than $10,000): Experience the Transformation vendor appreciation event
•Tools and Techniques – News Release: Cardiovascular Consultants of Nevada Acquisition by HealthCare Partners Nevada
•Tools and Techniques – Electronic Newsletter: Weekly eNewsletter

MassMedia also received an Award of Merit in the Tools and Techniques – Internet Site category for the agency’s work on HealthCare Partners Nevada’s website,

“These awards serve to highlight the outstanding work accomplished on a daily basis by MassMedia’s talented team of advertising, marketing and public relations professionals,” said Paula Yakubik, managing partner of MassMedia Corporate Communications. “We take pride in developing dynamic, thought-provoking campaigns, and we are thrilled to be recognized by our peers for another year of outstanding work.”

The Pinnacle Award entries were judged by out-of-market, accredited members of the PRSA.

About MassMedia
Founded in 1997, MassMedia Corporate Communications is a regional public relations, advertising and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners Nevada, Southwest Gas, McDonald Carano Wilson, Yes! Air Conditioning & Plumbing, The PENTA Building Group, Colliers International – Las Vegas and NAIOP Southern Nevada. To learn more about MassMedia Corporate Communications, please visit