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Press Release
MassMedia Names Tommy DiGioia Creative Director
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LAS VEGAS (March 26, 2013) – Paula Yakubik, managing partner of MassMedia, a full-service public relations, advertising, marketing and communications firm, announced today Tommy DiGioia has been appointed as the agency’s creative director.
As creative director, DiGioia serves as primary leader of the company’s creative department and is responsible for managing the flow of the department and its team members. He works in conjunction with the agency’s account services team to integrate the creative team's capabilities into a wide variety of projects. DiGioia utilizes his comprehensive knowledge of each client’s brand, culture and industry to craft effective, comprehensive and successful campaigns. He is also part of the agency’s management team.
"Tommy is a valuable addition to our team,” said Yakubik. "Through his unique perspective and ingenuity, he significantly strengthens MassMedia’s creative capabilities. His effective leadership allows us to continuously produce award-winning strategies for our clients' needs.”
DiGioia brings more than a dozen years of experience to MassMedia. He has lent his signature creativity to a wide spectrum of brands, including Mandalay Bay, Silverton Casino, Summerlin and Cox Communications. He also played an instrumental role in the creation of a campaign for the City of Henderson that encouraged both residents and businesses to experience the city’s downtown core.
He has been credited with several advertising awards, including American Advertising Federation Addys, International Association of Business Communicators Bronze Quill Awards, Public Relations Society of America Las Vegas Valley Chapter Pinnacles and Global Gaming Expo's Casino Design Awards. DiGioia received a Bachelor of Arts degree from the Arts Institute of Pittsburgh.
About MassMedia
Founded in 1997, MassMedia is a regional public relations, advertising, marketing and communications agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages, and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners, Southwest Gas, HealthSouth, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice. To learn more about MassMedia, please visit www.massmediacc.com.
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As creative director, DiGioia serves as primary leader of the company’s creative department and is responsible for managing the flow of the department and its team members. He works in conjunction with the agency’s account services team to integrate the creative team's capabilities into a wide variety of projects. DiGioia utilizes his comprehensive knowledge of each client’s brand, culture and industry to craft effective, comprehensive and successful campaigns. He is also part of the agency’s management team.
"Tommy is a valuable addition to our team,” said Yakubik. "Through his unique perspective and ingenuity, he significantly strengthens MassMedia’s creative capabilities. His effective leadership allows us to continuously produce award-winning strategies for our clients' needs.”
DiGioia brings more than a dozen years of experience to MassMedia. He has lent his signature creativity to a wide spectrum of brands, including Mandalay Bay, Silverton Casino, Summerlin and Cox Communications. He also played an instrumental role in the creation of a campaign for the City of Henderson that encouraged both residents and businesses to experience the city’s downtown core.
He has been credited with several advertising awards, including American Advertising Federation Addys, International Association of Business Communicators Bronze Quill Awards, Public Relations Society of America Las Vegas Valley Chapter Pinnacles and Global Gaming Expo's Casino Design Awards. DiGioia received a Bachelor of Arts degree from the Arts Institute of Pittsburgh.
About MassMedia
Founded in 1997, MassMedia is a regional public relations, advertising, marketing and communications agency whose knowledge, strategic insights and innovative programs have developed brands, communicated clients’ messages, and influenced consumers for a wide variety of clients, products and services. The firm’s clients include HealthCare Partners, Southwest Gas, HealthSouth, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice. To learn more about MassMedia, please visit www.massmediacc.com.
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