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Press Release
MassMedia Corporate Communications Hires Two Grassroots Specialists
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HENDERSON, Nev. (June 3, 2013) – Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing firm, recently announced the hiring of Tyler Hanevold and Aimee Riley as grassroots marketing specialists.
At MassMedia, grassroots specialists are responsible for implementing a variety of communications strategies and efforts to actively engage members of the public. Tyler and Aimee pursue community integration to help clients improve communication with targeted audiences, as well as with important stakeholders. The grassroots specialists also assist with event planning and supporting clients’ social media and marketing initiatives.
“MassMedia strives to convey client messages to community members at the ground level, by meeting them face-to-face and listening to their needs,” Yakubik said. “That, in addition to our agency’s high-quality advertising and strategic media relations, raises broad awareness of our clients’ services. Tyler and Aimee will help drive that awareness with efforts that appeal directly to the public.”
Riley hails from a strong background in grassroots work. Her extensive activist efforts in the Las Vegas community have included organizing committees, developing outreach campaigns, planning events and developing messages for target demographics. Prior to joining MassMedia, Riley served as political coordinator for the Clark County Democratic Party in Las Vegas. She also boasts 18 years of business and finance experience at small businesses, government entities and multi-national corporations. Aimee has an Associate of Arts in communication from the College of Southern Nevada.
Hanevold also boasts broad communications experience. The Las Vegas native previously worked for several years at the University of Phoenix in Nevada, where he helped advance the college’s complex communications programs. Hanevold was responsible for implementing and monitoring texting services for several thousand students, as well as delivering presentations to groups of varying sizes. He also produced myriad written content. Hanevold holds a Bachelor of Science in business management from the University of Phoenix.
About MassMedia
Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.
At MassMedia, grassroots specialists are responsible for implementing a variety of communications strategies and efforts to actively engage members of the public. Tyler and Aimee pursue community integration to help clients improve communication with targeted audiences, as well as with important stakeholders. The grassroots specialists also assist with event planning and supporting clients’ social media and marketing initiatives.
“MassMedia strives to convey client messages to community members at the ground level, by meeting them face-to-face and listening to their needs,” Yakubik said. “That, in addition to our agency’s high-quality advertising and strategic media relations, raises broad awareness of our clients’ services. Tyler and Aimee will help drive that awareness with efforts that appeal directly to the public.”
Riley hails from a strong background in grassroots work. Her extensive activist efforts in the Las Vegas community have included organizing committees, developing outreach campaigns, planning events and developing messages for target demographics. Prior to joining MassMedia, Riley served as political coordinator for the Clark County Democratic Party in Las Vegas. She also boasts 18 years of business and finance experience at small businesses, government entities and multi-national corporations. Aimee has an Associate of Arts in communication from the College of Southern Nevada.
Hanevold also boasts broad communications experience. The Las Vegas native previously worked for several years at the University of Phoenix in Nevada, where he helped advance the college’s complex communications programs. Hanevold was responsible for implementing and monitoring texting services for several thousand students, as well as delivering presentations to groups of varying sizes. He also produced myriad written content. Hanevold holds a Bachelor of Science in business management from the University of Phoenix.
About MassMedia
Founded in 1997, MassMedia Corporate Communications is a full-service public relations, advertising, and marketing agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. The firm’s clients include HealthCare Partners, ABQ Health Partners, Southwest Gas, McDonald Carano Wilson LLP, PENTA Building Group, Colliers International – Las Vegas and Pisanelli Bice PLLC. To learn more about MassMedia Corporate Communications, please visit www.MassMediaCC.com, and follow the company on Facebook at www.facebook.com/MassMediaCorporateCommunications and on Twitter at @MassMediaCC.