Book review: ‘And The Clients Went Wild!’

Book:"...And The Clients Went Wild! How Savvy Professionals Win All the Business They Want" by Maribeth Kuzmeski

Publisher: John Wiley & Sons, Inc.

Selected Pearls of Wisdom

• “‘Free’ is the most valuable word in a marketer’s vocabulary.”

• “Though execution is critical to success, strategy is certainly not unimportant. If you implement a poor method with perfection, you’re not likely to achieve the outcome you want.”

• “That’s one of the great things about experiences: people who have positive ones want to share them with others.”

VEGAS INC rating: soft cover

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