Address: 5275 Arville St., Suite 308, Las Vegas, NV 89118
Phone: 877-678-3737
Email: [email protected]
Website: berrybreeze.com
Hours and days of operation: 9 a.m.-5 p.m. Monday-Friday
Owned/operated by: Russ Karlen CEO/Kevin Brooks COO
In business since: May 2013
Describe your business.
BerryBreeze is a newly patented technology that uses activated oxygen (O3) to sanitize your refrigerator and the food you keep in it. It kills bacteria, mold, fungus and yeasts. BerryBreeze also eliminates ethylene gas, which is produced by many fruits and vegetables and triggers ripening and decay. Your food ends up staying fresh two to three times longer.
How does BerryBreeze work?
Activated oxygen (O3) both protects the upper atmosphere from radiation and purifies and sanitizes the air in our lower atmosphere. It consists of three oxygen atoms and is created either when ultraviolet light or electricity break down the oxygen molecule into two single oxygen atoms, each of which quickly attaches to two more oxygen atoms (O2). It is an unstable gas whose half-life is approximately 30 minutes. While stable, the third oxygen molecule fights to break free, destroying polluting organic molecules by “oxidizing” them. The third oxygen atom attaches, eliminating pollutants, effectively disinfecting and deodorizing.
BerryBreeze uses a timing mechanism to release O3 into your fridge. There is an initial stage where an effective level of O3 is established, followed by timed stages intended to keep that level consistent and safe.
Who are your customers?
Moms, home and commercial chefs, organic, vegan and raw food enthusiasts, as well as foodies of all stripes. We have a large number of folks who grow their own food and want to get the most out of what they produce.
The great thing about BerryBreeze is that it appeals to anybody who cares about getting the most out of healthy, unprocessed food. They typically also recognize the value in our commitment to reducing your carbon footprint through less food waste, fewer trips to the store in your car and less need for plastic containers and wraps.
How much does the product cost? Where is it sold?
BerryBreeze retails at $49.95 per unit and is available at our website, berrybreeze.com.
What makes your business unique?
What we do isn’t so much about merchandise as it is about mission and purpose. Americans waste over 33 million tons of food per year, around 40 percent of all edible food, and if we were able to save just 15 percent of that, it would be enough to feed 25 million people. We really believe we can make a difference in helping take care of the environment and addressing hunger.
Our team is really dedicated, with a passion for innovation and environmental stewardship. It’s satisfying when you step back and see how everyone brings their set of skills to the effort, and together you work with one purpose in mind.
What is the best part about doing business in Las Vegas?
Las Vegas has a great climate for business. That being said, it has more five-star restaurants than any city in the world, which makes for some really good business meal choices. Las Vegas is also great if you like to work out deals on the golf course. In addition, being here has given us the chance to connect with great organizations like Opportunity Village and the local DAV (Disabled American Veterans), both of which helped us in our re-branding efforts.
What obstacles has your business overcome?
The biggest challenge has definitely been the startup phase. Also, finding the right mix within our team, which I think we’ve recently accomplished.
How can Nevada improve its business climate?
The better question is how do we attract the right kinds of businesses. We need to see a further diversification of industry in the state, with companies that have a vision beyond simply making money. It’s about great ideas. Gaming and mining are great, but the future of Nevada is going to lie in sectors that have either just begun or are yet to be tapped.