40 Under 40: Amanda Dunks: VP of Brand Strategy & Creative Development, Caesars Entertainment

Amanda Dunks

To Amanda Dunks, working in hotel/gaming means there’s never a dull moment or monotony—something that fuels her drive and creativity. Dunks has spent 10 years at Caesars Entertainment building brands for not just casinos, but also restaurants, entertainment, nightlife, attractions and more.

In her role, Dunks oversees Caesar’s internal agency team, The Source, that consists of graphic designers, account executives, production artists, videographers/photographers and brand strategists. Each day she works to find the best way to position Caesar’s portfolio of brands and offerings to consumers. From rebranding its award-winning loyalty program, Caesars Rewards, at more than 50 properties, to rolling out the Caesars Sportsbook mobile betting product, to developing the brand for several celebrity chef concepts, Dunks found her passion in the variety the industry brings.

Inspired by powerful women in her life, including her mother, Dunks leads with grace and empathy, always mindful of cultivating an agency environment that team members are proud to be part of.

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