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Josh Cunningham, Los Angeles marketing manager for Honest Tea, uses a program to record data as he watches a self-service Honest Tea kiosk on the Las Vegas Strip Monday, Aug. 13, 2012. Cunningham and Honest Tea marketers watched from a distance and recorded how many people paid for the tea and how many did not. The Honest Cities social experiment is being held in 50 locations in 30 cities.

Steve Marcus