Describe your business.
We put salon professionals into business for themselves by providing elegantly furnished, stand-alone salon suites.
Who are your customers?
Our customers range from traditional stylists, estheticians, manicurists and massage therapists to niche service providers and smaller beauty retailers.>
All of them have chosen Sola Salons because they are ready to run their own business without the drama typical of many traditional salons.
Address: Six locations in Southern Nevada
Email: [email protected]
Hours of operation: Salon professionals have the freedom to set their own hours
Owned/operated by: Russell Nordstrom and Trey Campbell
In business since: 2008
Most of our customers come to Sola when they have an established book of clients and are ready to run their own business. We provide the resources and support to get them started, from insurance options to custom paint colors in their suite.
How is Sola Salons different from other salons?
Sola Salons was created to address a gap in the beauty industry. Prior to the introduction of Sola Salons, the only option for an independent stylist was to rent a chair or booth in a large salon. Many top stylists were frustrated at paying chair rent to a traditional salon, only receiving 10 percent commission on retail sales and being treated like an employee.
Additionally, they were unable to control important aspects of their business such as pricing, scheduling and retail. The introduction of Sola Salons changed the beauty industry in Las Vegas. In fact, since 2008, we have helped more than 300 people go into business for themselves.
What is the hardest part about doing business in Las Vegas?
Las Vegas is actually a fairly sprawling city. We’ve found that each area of the valley has its own unique personality. As a result, we’ve tailored each Sola location slightly to meet the diverse needs of beauty professionals in that area.
What is the best part about doing business in Las Vegas?
We get to meet incredibly talented people, and nothing is more rewarding than seeing them succeed. We recently got a call from one of our customers who is a single mother. She called to tell us that her move to Sola Salons changed her life. She is making more money and is able to spend more time with her kids. As a business owner, she feels she is setting a great example for her children. Knowing that we are helping people is the best part of our business.
What obstacles has your business overcome?
As a new concept in salon ownership, it took some time and creative marketing to help potential customers understand how Sola is different from a traditional salon. We had to keep explaining that we would not be the “boss” — our customers are the boss of their own businesses.
Once people understood how Sola works, word spread and we were able to expand. Our success did not go unnoticed, and several competitors popped up trying to mimic Sola. They offered lower pricing, but that meant lower quality. The loyalty of our customer base was tested, and we were pleased to see very few people leave.