MGM executive’s philosophy: ‘Work hard, play hard’

Tomika Brown is corporate director of entertainment brand strategy at MGM Resorts International.

Tomika Brown, corporate director of entertainment brand strategy at MGM Resorts International, is a Las Vegas native who began working at R&R Advertising (now R&R Partners) 23 years ago. “I had no idea advertising was my calling and stumbled upon it,” she says. “And it was the best thing I ever did.” Today, she’s responsible for defining, developing, launching and governing all aspects of the MGM Resorts brand, including the cross-property communication strategy for T-Mobile Arena, Mandalay Bay Arena, Grand Garden Arena and Park Theater.

How many are on your team and what is your management style?

I lead a small team of three. My style can be summed up in one slogan: “Work hard, play hard.” I lead by example, remembering and applying daily what my parents taught me: “Treat people the way you want to be treated.” It’s really just that simple.

What has been your most exciting professional project?

I wouldn’t even be able to begin to answer this question. Imagine getting excited when you drive down the street and see an advertisement you created on a billboard. My level of excitement is like that in everything I produce. Now that I’m teaching the next generation, I get excited when I see ideas they bring to the table.

If you could change one thing about Southern Nevada, what would it be?

I would change the homeless situation. It breaks my heart to drive near the streets of Washington and Owens avenues.

What is the best business advice you’ve received?

“No one cares about your feelings. Stick to the facts when presenting your case.” Every person in business can probably relate to this statement. It’s easy to let our emotions get involved. I remember saying to my boss 15 years ago, “I feel I deserve a raise.” My boss made that statement and it has stuck with me.

Where’s your favorite place to explore in Las Vegas?

Unfortunately, my favorite place to explore in Las Vegas closed. I used to love going to Borders book store on a Saturday afternoon and pulling random books from the shelves and reading the first chapter to determine if I wanted to purchase the book. It was so relaxing.

Where do you see yourself in 10 years?

I’d love to be retired, but realistically I’ll probably be a vice president of marketing somewhere.

What is your dream job outside of your current field?

I would love to be an executive producer of major award shows like the American Music Awards, BET Awards and MTV Awards!

What is your biggest pet peeve?

Cracking gum! I have the misfortune of having misophonia, which is an intensified triggered-based hearing. Certain sounds literally send me into a rage. I carry earplugs in my purse just to be prepared for any situation.

What is something that people might not know about you?

I spent most of my life studying and practicing dance. I pretty much lived at the dance studio and performed ballet, jazz, tap, musical comedy, lyrical jazz and hip hop. It’s probably the reason why I love musicals and all Doris Day films.


This story originally appeared in the Las Vegas Weekly.