Advertisers will be able to put their brand’s stamp on the Monorail and the Las Vegas Convention Center Loop people-mover system.
As part of a three-year contract with the Las Vegas Convention and Visitors Authority, New York-based Intersection is teaming with the agency to provide advertising options along the two transportation routes.
Options include train-wrapped signage on the 3.9-mile above-ground Monorail system, and digital and static displays inside the Loop, according to a news release.
The Loop, which started running earlier this year, transports convention-goers in electric Tesla vehicles beneath the convention center’s sprawling 200-acre campus.
Plans are in place for the system — which transports passengers 40 feet beneath ground level — to be expanded through the Las Vegas tourist corridor in the coming years.
“Las Vegas is the perfect city for brands to reach millions of diverse consumers, whether that’s reaching a bustling local audience or influx of tourists from around the world,” said Scott Goldsmith, president and chief operating officer of Intersection.
Ingrid Reisman, vice president of marketing for the LVCVA, said the contract with the New York firm will be “an innovative and valuable advertising solution to drive additional revenue” for the organization.
Intersection’s work can be found along media networks in such cities as Los Angeles, New York, Chicago, Seattle, Boston, Dallas and San Francisco.
The company said its offerings have the ability to reach about 60 million people nationwide.