Of the 15,000 .vegas websites purchased, about 80 percent of registrants are in the Las Vegas area. Not all .vegas domain purchasers, though, have motives related to marketing or commerce. Danny Ballard, who runs Fat Beard LLC, a web development firm, encourages clients to claim .vegas domains to protect their brand names from cybersquatters. And some larger companies have registered .vegas domain names. Google, for example, is the registered owner of google.vegas, and software company Atari Inc. is the owner of atari.vegas ...